New Report Provides Update on Kids’ Media Consumption Habits

July 12, 2024 | Did you know that YouTube is the favorite platform of parents and kids, and the popularity of short-form content continues to grow for kids ages 2 to 12 in the U.S.? Not only does this channel dominate screen time, but kids also recall ads on YouTube more than any other platform, including TikTok and broadcast TV, according to the latest market research from Precise TV.

The Toy Association™ is now making this data and more available to members to help toy companies confidently grow their businesses in the U.S. The “Precise Advertiser Report - Kids (PARK)” Summer 2024 (access the report by scrolling down to the members-only section on the page) research features the key media platforms and content that U.S. kids are engaging with, including insights on video consumption, co-viewing habits, top shows and channels, parent purchasing behavior, and more.

“By leveraging the insights from this latest PARK report, toy companies can better align their advertising strategies with where and how U.S. kids are consuming content, strategically positioning their products to reach their target audience more effectively,” said Anne McConnell, senior director of market research & educational initiatives at The Toy Association. “We encourage members to download these findings, which provide a roadmap for creating impactful campaigns that resonate.”

For more information on the educational resources offered exclusively to Toy Association members, contact The Toy Association’s Anne McConnell.